Thursday, July 11, 2019

Five Tips That Will Enhance Your Logo Design Skills!

This post is provided by Daniil Balabushkin.

Nowadays, most enterprises highly depend on effectively communicating with their clientele. Marketers formulate strategies that ensure people can engage with businesses in several ways. For this reason, business owners invest many resources on the creation of visual tools aimed at engaging people and interacting with them. Today, a logo is not just a mere business symbol used in identifying a company and its services or products. It aids in creating a strong brand identity. 

Logos serve a variety of functions in the modern business world. Your logo can send the correct message to your target clients. If professionally designed, a logo has the potential to convert someone into a loyal customer. There are numerous ways a properly designed logo can serve the company. The article summarizes five tips that can help you design a professional logo.

It should reflect what your business entails.

You need to design your logo in a manner that makes it fully able to represent your business. All images and colors used in your design must align with the business as well as the services or products it delivers. A logo can only create a brand identity if it properly aligns with the business objectives. 

Target customers shall also receive the message you are sending if your design also reflects the business attributes or values. Therefore, whether it is a brand new design or a redesign of an existing logo, consider these tips for establishing your brand in a competitive business environment. 

Make an impression.

The logo design you select needs to make a lasting impression upon the customers as well as the market. A simple look at your logo should be enough to enthrall whoever views it. One important function of a logo is to entice customers to continuously purchase a company’s goods or services once they get a good impression of your design.

To create a lasting impression, ensure that the logo is unique. This means that it should have a new design concept to enable it to stand out from most generic logos within the market. You must design a logo more attractive than that of your competition.

This concept is somewhat similar to composing a narrative essay. When telling your story, you need to give your audience a lasting impression. This is the only way you can make your composition memorable. Otherwise, if you do not know how to create an impression, you can hire essay writers.

Use colors in an organized manner.

Colors have a critical role in the determination of your brand’s message. For instance, if red is used as the primary color within a logo, it sends out a message that the particular brand is aggressive, energetic, and passionate. Therefore, your brand targets a youthful customer base. In case you choose blue as the main color, it will stimulate feelings of oneness and intelligence.

For this reason, most social networks, the likes of Twitter, Facebook, and LinkedIn have blue logos. So if you are designing a logo for a social media website, consider using blue as the primary color. Use bold and bright colors to attract the most attention. However, ensure that the colors also communicate the brand personality. 

Choose fonts wisely.

Typefaces also communicate a message about a brand’s personality. For instance, typefaces for toy companies are likely to be handwritten to be child-friendly. In case it is a rock music band, use bold colors to demonstrate a strong personality. Lastly, avoid the use of gimmicky fonts. You would rather create your unique fonts specifically for your logo.

Get acquainted with the brand.

Before beginning the logo design process, ensure that you have some basic knowledge about the brand or business. Bear in mind that this logo must reach the target market and attract customers. Therefore, note down what the brand, business, and market entails. Find out the ideology behind the brand as well as its future inspirations. 

You also need knowledge of the brand at a personal level. Try to determine whether it is a tough brand or a softer one in terms of the tone. A designer also needs to know how the brand intends to project itself to customers and the general market. All these details must be available before the design process starts. This information acts as a guide to assist you in picking the appropriate logo elements. 

In conclusion, ensure you understand the brand inside out and keep the design unique and simple. This is one of the primary keys to a powerful logo. Also, make it scalable and versatile.

Thursday, July 4, 2019

Happy 4th of July!

To commemorate July 4th, United State's Independence Day, I have included a few gorgeous interiors in red, white and blue. Check this out!


Photo credit: Mallory Mathison

Whether your 4th of July celebration involves fireworks, parades, barbecues, carnivals, fairs, picnics, concerts or family reunions, I hope you have a wonderful time with your family and friends! Stay safe and have a happy weekend!

Wednesday, June 26, 2019

A gorgeous beachfront home in California!

This gorgeous beachfront home in California is designed by Ohara Davies-Gaetano for two brothers (and their families) as a getaway. The homeowners wanted a beach house that feels open and comfortable yet indestructible by the salty sea air and kids. The results? A relaxed, family-friendly abode with a sense of refinement. Let's check it out, shall we?

Photo credit: Victoria Pearson

Wow! What a stunning abode! Thanks to a soothing neutral palette, hints of blues, organic elements and minimal architectural details, this home exudes a sense of comfort and timelessness. Don't forget to check out the rest of the house here

Wednesday, June 19, 2019

A lighting designer's chic and beautiful New Orleans home!

Check out lighting designer, Julie Neill historic New Orleans home!

Photo courtesy of: Julie Neill

Such a well-appointed residence! A combination of gorgeous chandeliers, pretty textiles, brass pieces, classic furniture and wood elements creates a charming and timeless Parisian feel to this lovely home. Fresh, chic and beautifully layered, there are so many inspirations to take away from this elegant abode, don't you think? What are your thoughts?

Sunday, June 16, 2019

Happy Father's Day!

Photo credit: Country Living

Happy Father's Day to all great dads who made huge sacrifices for their families! Wishing all dads a marvelous day filled with lots of love, smiles and happiness!

Friday, June 14, 2019

Inside a beautiful Shingle-style cottage in Mount Desert Island!

This beautiful Shingle-style cottage on Mount Desert Island is designed by interior designer Leandra Fremont-Smith for a couple with three boys. The homeowner has three instructions for the designer: use a blue-green palette; paint the kitchen cabinets peacock blue; and find a place for the mobile made from wooden fish she painted a long time ago. Will the designer be able to rise to the challenge? Let's find out, shall we?

Photo credit: Jeff Roberts

Such a delightful tour! Her work is fresh, visually interesting and inspirational all at the same time. I love her flair for layering and mixing unexpected elements together such as the combination of tented ceiling with bold patterns in one of the rooms above. There is so much to learn by studying her creative decorating approach, don't you think? Don't forget to click here to check out the rest of the tour!

Friday, June 7, 2019

Inside a stylish and sophisticated weekend retreat in Georgia!

This getaway property with a private lake in Greene County, Georgia belongs to the owners of Design Galleria Kitchen and Bath Studio, Ric Parrish and Matthew Quinn. They loved the property so much that after the initial property viewing, Quinn immediately created new renderings for the existing rustic hunt cabin. His transformative vision for the place includes: raising roofs, rearranging porches, adding a guest house and giving the retreat a contemporary feel. Intrigued? Let's check it out!

Photo credit: Emily Followill

I really love how the tastemakers incorporated bold black brick walls, brass elements and luxurious touches to evoke style, elegance and sophistication in this home. Stylish and contemporary with an effortless masculine vibe, there's so much inspiration to take away from this gorgeous abode, don't you think? Don't forget to check out the rest of the house and its spectacular view here!

Tuesday, June 4, 2019

Inside designer Mark D. Sikes' gorgeous Hollywood Hills home!

Be inspired by designer Mark D. Sikes gorgeous 1928 Hollywood Hills home!

Photo credit: Amy Neunsinger

How can you not love this stunning abode? A wonderful combination of patterns, gingham, stripes, wicker, natural elements and a predominantly blue and white color palette gives this home a fresh, timeless and preppy vibe! My favorite elements are the tented fabric ceilings in the dining room and reading room. Easy, breezy with a casual elegance feel, what's not to love about this beautiful designer's residence? Your thoughts?

Friday, May 31, 2019

Inside a gorgeous Belgian-inspired lakefront retreat!

This beautiful cottage on Lake Burton is designed by architect Tim Adams and interior designer Coley Cuttino for an Atlanta couple. Despite its rustic stone-and-shingle exterior, the interior has a contemporary vibe, accentuated by steel-framed windows and modern pieces. The results? A charming and relaxing lakefront retreat! Let's take a look, shall we?

Photo credit: Jean Allsopp

Such a gorgeous abode inside and out! Inspired by Belgian style, this home is filled with natural pieces and rustic elements for a cozy and comfortable feel. Colors, textures and details are repeated to achieve a sense of flow and cohesion. Exuding warmth and restrained elegance, there is so much to take away from this lakefront retreat, don't you think? Please click here to check out the rest of this stunning home!