Featuring an identity development project by Stockholm Design Lab for Vårdapoteket, a Swedish pharmacy chain. With 24 pharmacies placed in care related locations and to distinguish themselves from the often very clinical and barren environments that hospitals make out, Stockholm Design Lab developed a new identity inspired by the human body. With a strong and positive color palette and a pattern based on the internal organs of the human body, a strong base for their new identity was created. This graphic language is now used in all types of applications; from in-store wallpaper to all sorts of printed material such as stationery, retail POS (Point of Sale) materials. Let's check out this colorful design scheme for Vårdapoteket.
Illustration
Wallpaper
Graphical toolbox
Brochures
Brochure details
Back of the brochures
Envelopes
Carrier bags
Membership card
Business cards
Interior
Interior
Interior
Interior details
Exterior
What are your thoughts? Are you inspired by these designs in any way? For me, I am particularly inspired by the color schemes of this project. The wallpaper and the membership card are my favorites. It just goes to show that we can find inspirations everywhere.
For more information regarding this project, please visit www.stockholmdesignlab.se.
Posts
Seriously colourful and fun...you are right the colours are fantastic!
ReplyDeleteHave a wonderful weekend xo
Its about time. Pharmacy's are always ugly and boring.I love when people are creative and fun. Wouldn't it be fun to bring this concept into schools.The class rooms could be painted just like this. Kids might learn it easier if they could color in the body parts in bright colors. It would be fun to go to science.
ReplyDeleteHey Jessie, I just tagged you on my blog. Hope you play!
ReplyDeleteI love how bright and colorful everything is.
ReplyDeleteThis really is a neat concept. I love the idea of color coding- it def helps us non-science people understand anatomy a bit better. :)
ReplyDeleteThis just goes to show that the Swedish are stylish in ALL aspects of their lives! It's so refreshing to see something so creative in a pharmacy of all places! The membership cards are so clever!
ReplyDelete